MERCHANDISING & BUYING

Our competences

We identify merchandising and buying strategies,

functional to develop profitable business

(efficient and economically sustainable).

We define merchandising plans

aimed at developing collections

consistent with the creative vision of the Brand,

the identified target client as well as

the targeted markets, channels and price positioning.

We define buying plans,

in compliance with the budgets allocated by the Customer,

in order to maximize the sales in terms of quality and quantity.

Our services

Merchandising Plans (Qualitative and Quantitative brief):

• Competition and product positioning analysis (benchmark)
• Trend analysis, in terms of quality and quantity
• Consumer Behavior analysis, from a predictive perspective
• Definition of the collection structure and of SRP/Sell-In/Cost targets, consistently with the targeted Margins; KPIs definition

Collection development (samples included) and Special Projects (capsule collections, co-branded and/or co-marketing products)

Omnichannel Buying Plans (offline and online) and Retail Merchandising

Product Guides for Sales or Training activities